The hospitality sector is highly competitive. In addition to competing with nearby properties, hotels now face competition from an increasing number of short-term rentals. The amenities are frequently the deciding factor when it comes to where travelers stay, rather than just the cost. Many visitors are even prepared to pay more for a place with the amenities they want. Here are the top five amenities that hotel visitors demand.
Free WiFi
Nowadays, both business and leisure travelers own a smartphone, laptop, or tablet, so free high-speed WiFi is a necessity in every hotel room. It's one amenity that hotels today cannot afford to be without. Over 98% of respondents in a recent OpenKey survey said they expected high-speed WiFi in their hotel room. Hotels should also make sure that their wireless network is reliable throughout the entire building so that visitors can conduct business, attend meetings, and even stream their preferred entertainment without interruptions or running into dead spots in their rooms or other areas of the hotel.
Luxury Bedding
In order to unwind in front of the television, get a good night's sleep, and awaken feeling rested, guests want comfortable bedding when they retire to their hotel rooms. That's why having luxurious bedding topped the PWC Consumer Intelligence Series Report's list of must-have amenities. The in-room experience will be the main factor used by guests to evaluate their hotel stay.
Guest reviews for hotel rooms that have premium bedding, such as pillow-top mattresses, high thread count cotton sheets, and plush pillows, are excellent. The Marriott hotel chain was one of the innovators in the premium in-room bedding concept. Because of its popularity, visitors wanted to buy and take it home. It is currently one of the most popular luxury brands.
Free Parking
The cost of parking at the hotel or in a garage off-site is one of the most frequent complaints lodged by visitors to hotels. Because of this, many visitors view free on-site parking as an essential hotel amenity. Free parking is a perk that many travelers look for when booking accommodations, and luxury hotels are starting to take notice. A growing number of upscale hotels are now giving their clients the option of free self-parking or paying for a valet parking service.
Hot and Cold Breakfast Bar
According to Lodging Magazine, one of the most popular hotel amenities is the free breakfast bar. The limited options of the long-standing continental breakfast bar, however, have grown stale to hotel guests. Hotel guests desire a more creative selection of hot and cold breakfast options that they can either take with them or eat at a table. Hotels that provide a unique complimentary breakfast experience will prosper and shine in the eyes of their visitors.
Deep Cleaned Hotel Rooms
Consumers who are health-conscious are becoming more prevalent in the hospitality industry. According to the Global Wellness Institute, the $639 billion global wellness travel market is growing at a 6.5% annual rate. Consumer demand for hotel rooms that use deep-cleaning methods like air purifiers and high ozone shock treatment to eliminate bacteria and viruses will increase as a result of the recent Covid-19 global pandemic. For their health-conscious guests, hotel brands like Hilton and Ritz Carlton are now offering Pure Wellness hotel rooms.
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